Regional General Manager of Sales – Philippines

About the role

The Regional General Manager of Sales will lead the company’s commercial expansion in the Philippines, driving sales growth, distributor network development, and market penetration for a leading Chinese FMCG food manufacturer.

Key responsibilities

• Develop and execute regional sales expansion strategies to strengthen market penetration and increase brand visibility across the Philippines.
• Identify, recruit, and manage high‑quality distributors, dealers, and channel partners to support long‑term business growth.
• Lead overall sales operation management within the region to drive outlet expansion, product distribution, and sales volume growth.
• Conduct market research and analysis to uncover untapped opportunities and guide strategic decisions.
• Build and mentor a high‑performing localized sales organization.

Required profile

• Proven senior leadership experience in FMCG sales, preferably within the Philippines or similar markets.
• Strong track record of driving sales growth, distributor network expansion, and market penetration.
• Entrepreneurial mindset with a results‑oriented, performance‑driven approach.
• Excellent communication and stakeholder management skills.

Required skills