Digital Strategist – Media & Performance Marketing

About the role

We are looking for a data‑driven Digital Strategist to lead paid media and performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads and programmatic platforms. You will help leading brands reach the right audiences, maximize ROI and drive measurable growth through insight‑led media strategies.

Key responsibilities

• Plan, launch and continuously optimise paid media campaigns on Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads and programmatic DSPs.
• Develop performance‑marketing strategies aligned with business goals, set KPIs, budgets and media plans based on data.
• Analyse campaign performance using Google Analytics, platform dashboards and monitor metrics such as CTR, CPC, CPA, ROAS and conversions.
• Identify trends, insights and opportunities to improve results and scale campaigns efficiently.
• Conduct market, audience and competitor research, translate data into actionable insights and create clear reports and dashboards.
• Present campaign results and strategic recommendations to internal teams and clients.

Required profile

• Strong experience in paid media, performance marketing and digital advertising.
• Excellent analytical, problem‑solving and communication skills.
• Ability to work collaboratively with cross‑functional teams and external partners.

Required skills

• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook Ads Manager)
• TikTok Ads
• Programmatic/DSP platforms
• Google Analytics (GA4 preferred) and reporting tools

What we offer

• Work in a fast‑moving digital agency recognised as a Great Place to Work in the Philippines.
• Access to real‑time data, agile environment and continuous learning opportunities.
• Supportive culture that values fresh thinking, fun and purpose.