Digital Communications & Technical Marketing Specialist

About the role

We are seeking a Digital Communications & Technical Marketing Specialist to manage and optimise our digital marketing infrastructure and run data‑driven campaigns that boost brand visibility, generate leads and engage customers.

Key responsibilities

• Manage and maintain the company website on WordPress, perform content updates, optimise for SEO and troubleshoot technical issues.
• Develop and execute SEO strategies, including keyword research, on‑page optimisation, metadata management and performance monitoring.
• Build, test and deploy email marketing campaigns using Salesforce Marketing Cloud or similar platforms, managing audience segmentation and automation workflows.
• Plan, launch and optimise LinkedIn campaigns (paid and organic), conduct A/B testing and monitor performance.
• Track and analyse digital marketing KPIs, create reports and dashboards, and use insights to improve ROI.
• Maintain integrations between WordPress, CRM and marketing automation tools, ensuring accurate tracking, tagging and data management.
• Collaborate with sales, creative and development teams to improve lead management, landing pages, forms and digital assets.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• 3–5 years of experience in digital marketing, technical marketing or marketing operations.
• Strong analytical and problem‑solving abilities.
• Ability to manage multiple priorities and work independently.

Required skills

• WordPress (including basic HTML/CSS).
• SEO (keyword research, on‑page optimisation, analytics).
• LinkedIn campaign management (paid and organic).
• Salesforce Marketing Cloud (email marketing and automation).
• Marketing automation platforms.
• CRM integration and data tracking.
• Tagging and tracking implementation.
• Reporting dashboard creation.

What we offer

• Opportunity to own and improve digital marketing systems end‑to‑end.
• Exposure to modern marketing tools and technologies.