Digital Marketing Specialist – Shopify & E‑Commerce Focus

About the role

We are looking for a Digital Marketing Specialist who will own the end‑to‑end execution of email and SMS campaigns and manage multiple Shopify storefronts for premium automotive‑aftermarket brands. Working remotely, you will collaborate with the Digital Marketing and E‑Commerce Manager to align lifecycle marketing with on‑site conversion. You will be responsible for ensuring that email and SMS initiatives drive repeat purchases, increase customer lifetime value and contribute to overall revenue growth.

Key responsibilities

• Plan, build and launch email and SMS campaigns in Klaviyo, including newsletters, product launches and promotional sends.
• Design, implement and continuously optimise automated flows such as welcome series, cart abandonment, post‑purchase and win‑back journeys.
• Develop and maintain segmentation strategies and run A/B tests to improve open, click‑through and conversion rates.
• Monitor list health, sender reputation and compliance with anti‑spam regulations.
• Manage day‑to‑day operations of several Shopify stores, performing site updates, homepage refreshes, banner placements and landing‑page creation.
• Implement list‑growth mechanisms (signup forms, pop‑ups, lead‑capture incentives) that feed Klaviyo audiences.
• Collaborate on basic SEO and paid‑media initiatives to support overall e‑commerce performance.

Required profile

• Detail‑oriented professional with proven experience in lifecycle email/SMS marketing.
• Hands‑on experience managing Shopify storefronts and integrating them with marketing automation tools.
• Strong analytical mindset for segmentation, testing and performance reporting.
• Ability to work independently in a remote environment while meeting deadlines.
• Experience in the automotive aftermarket or similar consumer‑goods sectors is a plus.

Required skills

• Klaviyo
• Shopify
• Email marketing
• SMS marketing
• Marketing automation
• Segmentation
• A/B testing
• SEO basics
• Paid‑media fundamentals
• List‑growth mechanisms (signup forms, pop‑ups)

What we offer

• Competitive salary and benefits
• Opportunities for professional growth within a fast‑growing offshore outsourcing firm
• Supportive, fun and collaborative remote work culture
• Work‑life balance and flexible schedule