Brand Manager – Consumer Goods (B2C)

About the role

Rebisco is seeking a Brand Manager (B2C) to lead the development, execution and evaluation of marketing activities for its consumer snack brands. The role will shape brand strategy, drive product launches and collaborate closely with sales and category teams to maximise market impact.

Key responsibilities

• Develop and implement brand plans and strategic road‑maps for assigned B2C product lines.
• Plan, execute and assess marketing programmes, including new product and SKU launches.
• Define brand positioning, growth strategies and shopper‑centric activation across retail channels.
• Co‑create annual marketing calendars with sales and category teams, aligning initiatives with consumer insights and retail opportunities.
• Monitor brand performance, conduct market potential analysis and forecast trends to inform decision‑making.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 4‑6 years of progressive brand management experience in FMCG or a similar industry.
• Background in business development, customer management and project management.
• Willingness to be based in Ortigas, Manila.

Required skills

• Marketing data and information analysis
• Market potential analysis
• Forecasting and trend analysis
• Brand planning and performance analysis
• Brand communication research

What we offer

• Opportunities for career advancement within a leading FMCG company.
• Performance and development planning.
• Skills and leadership training programmes.
• Wellness initiatives and a collaborative culture.