Senior Specialist, Digital Marketing

About the role

Ryan is hiring a Senior Specialist, Digital Marketing in Manila to support its global marketing automation and campaign operations. The role focuses on Salesforce Account Engagement (Pardot), Knak, email marketing, landing pages, forms, lead flow, campaign tracking, database hygiene and quality assurance, while also covering website operations, SEO, analytics, paid search and paid social.

Key responsibilities

• Build, test, launch and optimise email campaigns, landing pages, forms and related digital assets to agreed standards and service levels.
• Partner with Field Marketing, Events, Marketing Performance and Technology, CRM and external partners to turn campaign requirements into accurate digital execution.
• Build, configure, test and deploy assets and workflows in Salesforce Account Engagement and Knak, including segmentation, scoring, nurture programs and automation rules.
• Manage lead capture, qualification, routing, attribution, campaign tracking, Salesforce handoff, UTMs, custom redirects and QA.
• Maintain marketing database hygiene, suppression logic, duplicate management and synchronization between Account Engagement and Salesforce.
• Perform campaign QA (links, forms, rendering, personalisation, tracking, automation logic) and monitor performance and run post-campaign analysis.
• Maintain platform documentation, operational standards, user access and production schedules.
• Assist with Ryan.com updates, SEO, analytics validation, paid search and paid social.

Required profile

• Bachelor's degree (B.A. or B.S.) and 4 to 6 years of digital marketing, marketing automation, campaign operations or marketing technology experience.
• Experience supporting clients in professional services, preferably Tax, Accounting or Financial Services, is highly beneficial.
• No supervisory responsibilities; hybrid remote work, with occasional travel under 25%.

Required skills

• Hands-on experience with Salesforce Account Engagement (Pardot) and Salesforce; Marketing Cloud Account Engagement certification preferred.
• Email campaigns, landing pages, forms, automation rules and nurture programs.
• Knak or similar email and landing-page platforms preferred.
• Google Ads and Google Analytics certifications preferred; HTML proficiency required, CSS and JavaScript helpful.
• Project management tools such as ClickUp or Asana.

What we offer

• Flexible work environment and hybrid remote setup.
• Award-winning culture and accelerated career path.
• Wellness-centric benefits, mentorship opportunities and community outreach.