Marketing Automation Specialist 2 (Event Systems)

About the role

The Marketing Automation Specialist (Event Systems) is a key execution role on a high-volume event and demand generation team. You will work closely with marketo and marketing operations experts globally, on a highly customized martech ecosystem built around AI-enhanced automation and data-driven optimization.

Key responsibilities

• Work with marketing teams to implement best practices, run AI-assisted A/B testing for event campaigns and troubleshoot technical issues.
• Support field event production, ensuring seamless technical execution and data capture for in-person and virtual events.
• Monitor and fix data connections between event tools and the marketing automation platform.
• Build and run complex campaigns, programs and emails in HubSpot or Marketo, using generative AI to help with copy variations and subject line testing.
• Build and test dynamic workflows, making sure assets, smart lists, data collection and tracking pixels are in place.
• Run thorough QA on each program so it meets requirements on time.
• Cleanse and load high-volume lists into Marketo using automation and formatting tools.
• Pull campaign performance data with Salesforce and Tableau to support ROI reporting.
• Manage a daily task list to launch campaigns on time, handling high-volume requests without losing quality.

Required profile

• 2 to 5 years of professional marketing experience, including at least 2 years of hands-on HubSpot or Marketo.
• Experience with modern event technologies such as Cvent, Rainfocus, ZoomWebinar, RingCentral Events, On24 or Bizzabo.
• B.A. degree in a business, marketing or computer science-related discipline.
• Excellent English for working with global teams.

Required skills

• Advanced Excel (pivot tables, VLOOKUPs) and use of AI tools for marketing tasks or prompt engineering.
• Preferred: Marketo, HubSpot, Eloqua or Pardot (HubSpot highly preferred), Salesforce reporting and lead management, API/webhook knowledge, process design tools such as Lucidchart, Miro or MS Visio.
• Preferred: HTML/CSS, JavaScript or Python for troubleshooting landing pages and emails.

What we offer

• Ongoing coaching from global marketing operations experts.
• Clear career growth paths as you master the systems and AI tools.
• Hands-on experience with modern, AI-enhanced marketing automation.