Senior Marketing Automation Specialist

About the role

The Senior Marketing Automation Specialist is a technical leader who drives the top-of-funnel pipeline and manages the systems powering demand generation, social media and inbound campaigns. The role acts as the lead technical architect behind omnichannel marketing, capturing, scoring and routing interactions, and goes beyond a standard HubSpot setup to own a highly customized martech ecosystem.

Key responsibilities

• Build, launch and optimize full-funnel demand generation campaigns across email, web and paid channels
• Lead migration of data and campaigns into HubSpot and design the future state of marketing operations
• Manage and troubleshoot integrations and tracking for omnichannel campaigns (e.g. LinkedIn Lead Gen forms, UTM architecture, third-party ad platforms)
• Design and refine automation logic for inbound inquiries, including lead scoring, conversational AI routing and inbound call tracking
• Advise Demand Gen managers on A/B tests for landing pages, emails and nurture tracks
• Ensure bidirectional data flow between HubSpot, Salesforce and third-party platforms with strict data hygiene and compliance
• Set up quality control and QA processes and oversee high-volume campaign builds

Required profile

• 5+ years of professional experience in B2B marketing, with at least 3 years architecting and managing advanced marketing automation platforms
• Proven track record of complex email nurtures, dynamic content workflows and omnichannel programs
• Experience with social media platforms, inbound call tracking (e.g. Invoca, CallRail) and chatbot logic
• B.A. degree in business, marketing, communications or a related field
• Preferred: HubSpot, Marketo or Pardot certifications, HTML/CSS and API/webhook knowledge, and mentoring experience

Required skills

• Advanced HubSpot architecture and Salesforce integration
• MS Excel/Google Sheets (pivot tables, VLOOKUPs) and AI tools for data analysis or coding
• Excellent English communication and analytical thinking

What we offer

• A seat at the table influencing campaign strategy, data architecture and martech integrations
• Career paths into MarOps Management or MarTech Architecture
• Hands-on experience with AI-driven marketing automation and autonomy to pitch and implement new tools