Marketing Manager – Philippines

About the role

We are looking for a Marketing Manager to lead demand generation and brand building for SharkNinja in the Philippines. This player‑coach position combines strategic thinking with hands‑on execution, allowing you to shape the category, grow the consumer brand and eventually progress to a country head role.

Key responsibilities

• Own the country marketing P&L, driving revenue, market share and profitability through disciplined demand generation and A&P allocation.
• Define consumer segmentation, positioning and messaging for Shark and Ninja based on deep local insight and global brand strategy.
• Build and execute the annual marketing plan, including brand campaign calendar, always‑on digital programs, product launch roadmaps and marketplace activations.
• Lead social‑first, digital‑first campaigns across paid and organic channels such as TikTok, Instagram, YouTube, Facebook, Google Ads, Shopee, Lazada, Tokopedia and TikTok Shop, testing and scaling quickly.
• Set and track funnel KPIs (reach, engagement, traffic, conversions, ROAS), optimise performance weekly and translate data into actionable insights.
• Manage agencies and freelancers (creative, media, production, KOL) while retaining ownership of strategy, briefs and results, and execute directly when needed.
• Collaborate with distributors, e‑commerce, trade marketing and regional brand teams to ensure coherent GTM execution across online and offline touchpoints.

Required profile

• Proven experience leading end‑to‑end marketing programmes in a consumer‑goods environment.
• Strong analytical mindset with the ability to set ambitious KPIs and optimise campaigns based on data.
• Comfortable working in ambiguous, fast‑moving environments and delivering results quickly.
• Excellent communication and stakeholder‑management skills to align cross‑functional teams.

Required skills

• TikTok
• Instagram
• YouTube
• Facebook
• Google Ads
• Shopee
• Lazada
• Tokopedia
• TikTok Shop