LinkedIn Engagement and Community Specialist

About the role

We are seeking an experienced LinkedIn Engagement and Community Specialist to own our LinkedIn presence, transform content into engaging posts, and build a vibrant professional community. This full‑time role works UK business hours and focuses on content optimisation, community interaction, and performance analysis.

Key responsibilities

• Manage day‑to‑day LinkedIn activity, continuously improving profiles and content for greater visibility, reach, and engagement.
• Collaborate with content and copywriting teams to adapt material into LinkedIn‑ready posts, using hooks, hashtags, tags, mentions, and platform‑specific features.
• Proactively engage with relevant individuals, businesses, and industry conversations to strengthen relationships and grow brand awareness.
• Identify and participate in discussions, commenting, tagging, and responding to position the brand naturally within LinkedIn communities.
• Monitor LinkedIn trends, algorithm changes, and emerging formats, recommending new approaches as appropriate.
• Track LinkedIn metrics, analyse performance data, and provide actionable recommendations for improvement.
• Ensure LinkedIn activity aligns with broader content, marketing, brand, and business objectives.
• Respond promptly and professionally to comments, messages, enquiries, and feedback.

Required profile

• Minimum 2 years of professional experience managing LinkedIn accounts for businesses, brands, or clients.
• Strong understanding of LinkedIn features, best practices, content formats, engagement strategies, and platform trends.
• Demonstrated ability to optimise content specifically for LinkedIn, using tags, hashtags, mentions, and comments strategically.
• Experience analysing LinkedIn performance data and applying insights to improve content and engagement.
• Excellent written communication with attention to tone, clarity, detail, and accuracy.
• Proactive mindset with the ability to spot opportunities for relevant engagement and community growth.
• Strong organisational skills to manage multiple activities and priorities consistently.
• Experience collaborating with content, copywriting, marketing, or other cross‑functional teams.
• Background working with enterprise‑level audiences in professional and financial services, particularly with Canadian and/or UK businesses.