Key Account Manager (General Trade)

About the role

We are seeking a driven Key Account Manager to develop and grow relationships with our general trade partners, including pet shops, veterinary clinics, grooming salons, distributors and local key accounts. You will be the main point of contact, creating account plans and driving sales growth for our pet food brand.

Key responsibilities

• Manage and grow assigned general trade accounts such as pet shops, veterinary clinics, grooming salons, distributors and local key accounts.
• Develop and execute account‑specific business plans aligned with sales and distribution targets.
• Build and maintain strong relationships with owners, purchasing managers, veterinarians and key decision‑makers.
• Drive sales growth through product placement, promotional activities and customer engagement initiatives.
• Identify opportunities to expand product listings, increase distribution and improve account productivity.
• Monitor sales performance, inventory levels and demand forecasts to ensure product availability.
• Analyze sales data and market trends to recommend growth strategies.
• Coordinate with Marketing, Supply Chain, Operations and Finance to execute promotions, launches and account requirements.
• Support product launches and ensure strong in‑store visibility and merchandising execution.
• Conduct regular business reviews with distributors and key accounts.
• Monitor competitor activities, pricing and market developments.
• Achieve sales, distribution and collection targets for assigned accounts.

Required profile

• Bachelor's degree in Business Administration, Marketing, Management or a related field.
• 2–4 years of experience in account management, sales, business development or trade marketing within FMCG, pet care, veterinary or related industries.
• Strong sales, negotiation and relationship‑building abilities.
• Proven track record of meeting sales and account growth targets.
• Analytical and business planning capabilities.
• Willingness to travel as needed to visit customers and support business development.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Sales reporting tools