Junior CRM Associate

About the role

We are looking for a detail‑oriented Junior CRM Associate to support new user acquisition and activation. You will design and execute onboarding and early‑lifecycle CRM campaigns that move users from app install to repeat bookings, gaining hands‑on experience in CRM, lifecycle marketing and analytics.

Key responsibilities

• Design, QA and launch onboarding journeys that guide users from app install to first booking and from first to second booking.
• Deploy multi‑channel CRM campaigns (push notifications, in‑app messages, etc.) ensuring correct segmentation, eligibility and timing.
• Assist the Senior CRM Manager with promo logic setup, validation and monitoring to guarantee offers reach the intended audience.
• Track and report activation metrics such as first‑booking rate, time to first booking and first‑to‑second booking conversion, and provide insights for optimisation.

Required profile

• 1‑3 years of experience in CRM, digital marketing or growth roles.
• Familiarity with CRM platforms (MoEngage or similar).
• Strong attention to detail and execution discipline.
• Basic understanding of funnels, segmentation and performance metrics.
• Effective coordination and communication abilities.

Required skills

• MoEngage (or comparable CRM tool).

What we offer

• Freedom of work with a balanced work‑life environment.
• Free meals, gym access and a multicultural, agile start‑up culture.
• Opportunities for promotion and competitive salary.