Digital Marketing Specialist

About the role

Develop and implement effective digital marketing strategies across various online platforms, manage social media accounts, and create engaging content for websites, blogs, and email campaigns. The role also involves monitoring website metrics and assisting with market research to identify trends and opportunities.

Key responsibilities

• Develop and implement digital marketing strategies across multiple online platforms.
• Manage social media accounts and engage with the audience to build brand loyalty.
• Monitor website performance and user engagement metrics to inform marketing decisions.
• Create and optimize content for the website, blogs, and email campaigns.
• Assist in conducting market research to identify digital marketing trends and opportunities.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 1 year of experience in digital marketing.
• Strong communication and analytical skills.
• Ability to work collaboratively in a fast‑paced, team‑oriented environment.

Required skills

• Proficiency with digital marketing tools such as Google Analytics.
• Experience using SEO tools.
• Familiarity with major social media platforms.
• Strong content writing ability.