Marketing Officer

About the role

As a Marketing Officer you will shape and execute marketing strategies that grow the brand, increase visibility, and connect with families in meaningful ways. You will work closely with creative, product, and sales teams to deliver child‑friendly campaigns across all platforms.

Key responsibilities

• Develop and execute comprehensive marketing plans that amplify the brand, drive sales, and increase customer engagement.
• Conduct market research to identify consumer trends, demographics, and competitors, shaping effective campaigns.
• Collaborate with the creative team to produce visually stunning, child‑friendly campaigns across digital, social, and traditional media while maintaining a consistent brand voice.
• Manage and optimise digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising to boost brand exposure and traffic.
• Use analytics tools to track performance, assess ROI, and provide actionable insights for continuous improvement.
• Coordinate and participate in industry events, trade shows, and pop‑up shops to connect with customers and showcase the brand.
• Work closely with internal teams such as product development, sales, and design to align marketing efforts with product launches and promotions.
• Maintain up‑to‑date knowledge of children’s apparel trends, marketing technologies, and best practices, proposing innovative ideas.
• Manage relationships with external agencies, vendors, and influencers to ensure successful campaign execution.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in a marketing role, preferably in retail, fashion, or consumer goods; children’s apparel experience is a plus.
• Strong understanding of digital marketing platforms and social‑media strategy.
• Creative thinker with an eye for design and storytelling in a child‑ and family‑focused context.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment.
• Analytical and problem‑solving mindset with a results‑driven approach.
• Team player with strong interpersonal and collaborative leadership abilities.
• Willingness to travel occasionally for events, pop‑ups, or brand activations.