Digital Marketing Manager (E-commerce)

About the role

A growing Australian craft beverage business is looking for a commercially and strategically minded Digital Marketing Manager to own and grow its e-commerce channel. The role is remote and open to Philippines-based candidates, with an expected overlap of Australian business hours (about 9 AM - 5 PM, Monday to Friday) and flexibility as an independent contractor. Compensation is $2,000 - $3,000 AUD per month.

Key responsibilities

• Co-create a 12-month digital marketing strategy with the founder and own it, then run delivery through two-month plans with weekly reporting and monthly strategy sessions.
• Own online sales growth, revenue, conversion rate, average order value and ROAS, and manage the digital marketing budget.
• Plan, run and optimise Google Ads and Meta (Facebook and Instagram) campaigns to ROAS/CPA targets.
• Build and optimise Klaviyo flows (welcome, abandoned cart, post-purchase, win-back) and segment for retention and LTV.
• Manage advanced Shopify, including CRO, product launches and on-site campaigns.
• Plan social content calendars and coordinate PR and influencer marketing.
• Support trade marketing for on-premise and off-premise channels, and use Canva for web banners, social and EDM graphics.
• Support product pricing, promotional planning and budget/cost planning.
• Act as the AI champion for marketing, using AI tools to speed up content, planning and reporting.

Required profile

• 5+ years in digital marketing, including building and owning strategy, not just executing channels.
• Strong brand literacy and the autonomy to run the function without being managed task by task.
• Confident with analytics and reporting on revenue, conversion and ROAS.
• Experience in alcohol, beverage or hospitality is highly desirable.
• Excellent written and spoken English and strong overlap with Australian Eastern business hours.

Required skills

• Google Ads and Meta Ads, with budget management to ROAS/CPA targets.
• Advanced Shopify, including conversion rate optimisation.
• Klaviyo flows and campaigns; Mailchimp or similar also welcome.
• Canva, with photo and video editing.
• PR and influencer marketing experience.