Audience Development Executive - Fixed Term

About the role

The Financial Times' FT Live, the group's conferences and events division, delivers more than 200 events a year, including global summits, client forums and digital conferences. The Audience Development Executive works in Manila on a fixed-term basis, supporting the FT Live marketing team in acquiring delegates and engaging audiences for B2B events. Reporting to the Audience Development Manager, the role involves researching, qualifying and managing delegate leads, and contributes to the data acquisition strategy.

Key responsibilities

• Create high-quality lead lists from event-specific briefs (job title, industry, location, company) using LinkedIn Sales Navigator, Cognism, web research and databases
• Send personalised LinkedIn InMails and emails, and manage follow-ups and response tracking
• Audit, clean and deduplicate data, and check audience size and relevance
• Upload and segment leads with the Data and Delegate Services teams in line with GDPR and consent rules
• Track responses and engagement, contribute to post-campaign analysis and provide ad hoc reporting
• Manage research across several campaigns and priorities, and share findings with event marketers, sales and operations

Required profile

• Fresh graduates with a Bachelor's degree in any four-year course are welcome
• Proactive, able to work with limited supervision, and able to handle multiple priorities and deadlines
• Experience with large sets of data, strong research and analytical skills
• Desirable: prior audience research or lead generation experience, and experience in a global or distributed team

Required skills

• Desirable: Microsoft Excel (filters, pivot tables, formulas)
• Desirable: CRM such as Salesforce, and B2B contact data platforms such as Cognism
• Desirable: Slack, Monday.com or similar collaboration tools

Flexibility to work UK business hours is required, with occasional out-of-hours support during key campaigns. Benefits vary by location and include annual leave, medical cover, parental leave, subsidised gym memberships and a 50% hybrid working model.