Lead Generation Marketer, Institutional

About the role

Blue Cube Services is hiring a Lead Generation Marketer to drive qualified new leads into its institutional business. The role designs, runs and measures creative campaigns across the full institutional product surface, working closely with sales so that every lead generated can be credibly converted.

Key responsibilities

• Design and run multi-channel campaigns across institutional product lines such as OTC trading, liquidity provisioning, token launch and distribution, custody and staking, digital asset treasuries, asset management and other emerging offerings, tailored to traders, treasurers, CIOs, founders and allocators.
• Build always-on lead generation engines alongside targeted campaign-led pushes around launches and market moments.
• Define what a qualified lead looks like for each product line with sales, and instrument campaigns end-to-end so leads are tracked, attributed and measurable.
• Report on cost per lead, lead-to-MQL, MQL-to-SQL and pipeline contribution, and optimise spend, creative and channel mix.
• Partner with institutional sales on target accounts, messaging and lead quality, and support sales with collateral, sequences and account-level campaigns.
• Run campaigns across paid (LinkedIn, search, programmatic), owned (email, webinars, gated content) and earned channels, and own the lead gen tech stack (CRM, marketing automation, attribution, enrichment).

Required profile

• 4-5 years of experience generating qualified B2B leads at scale, with examples of campaigns designed, run and measured.
• Strong analytical mindset, comfortable with funnels, attribution and pipeline reporting.
• Proven ability to work with sales teams in a complex purchase environment.
• Comfortable working autonomously across multiple product lines and shipping campaigns end-to-end.
• Strong written English and the ability to write campaign copy and creative.

Required skills

• Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo or similar) and lead enrichment tools.
• Familiarity with AI tooling for campaign ideation, copy, audience research and workflow automation.
• Nice to have: crypto or capital markets knowledge, ABM experience, webinar/event campaign experience, and hands-on paid LinkedIn, search and programmatic channels.