Performance Marketing Manager (Google Ads & SEO)

About the role

A fast-growing Australian renewable energy and electrical services business is looking for a Performance Marketing Manager to lead its digital marketing, with paid search (Google Ads) as the highest priority. The role is fully remote, paid AUD 2,000-3,000 per month, and engages the candidate as an independent contractor. Candidates must be based in the Philippines and available around Australian business hours (roughly 9 AM-5 PM, Monday to Friday).

Key responsibilities

• Own and manage Google Ads campaigns for residential and commercial audiences across regional Australia.
• Build, optimise and scale paid search campaigns, including keyword strategy, bidding, audience targeting, ad structure and conversion tracking.
• Improve CTR, CPC, Quality Scores, conversion rates and lead quality through continuous optimisation.
• Lead SEO initiatives: on-page optimisation, keyword research, technical SEO and content recommendations.
• Support the business through a website domain migration while preserving SEO rankings and visibility.
• Update website content, landing pages, images and copy through WordPress.
• Help roll out and optimise Meta advertising campaigns as a secondary channel.
• Analyse campaign and lead data, prepare regular reports on performance, lead generation and ROI, and collaborate on customer messaging and targeting.
• Review email marketing deliverability and communication flows, use AI tools and automation to improve efficiency, and propose improvements proactively.

Required profile

• 3-5+ years of experience in performance or digital marketing.
• Proven experience building and optimising paid search campaigns from the ground up.
• Strong SEO knowledge, including on-page and technical SEO and keyword research.
• Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush or similar tools, and WordPress.
• Excellent written and spoken English; experience with Australian, Western or international businesses preferred.
• Comfortable working autonomously and owning outcomes; a technical assessment is required for shortlisted candidates.

Nice to have

• Domain migration experience while keeping SEO performance.
• Zoho CRM, HubSpot or similar CRM experience.
• Experience in solar, energy, trades, construction or home services.
• Canva or basic design skills, basic video editing, and knowledge of conservative Australian consumers.