Marketing Specialist – Brand Support

About the role

We are looking for a Marketing Specialist to support the Junior Brand Manager in planning, coordinating and executing brand initiatives that strengthen equity and drive customer engagement.

Key responsibilities

• Act as a brand steward, ensuring all activities align with brand vision and business objectives.
• Assist in developing and executing marketing plans, campaigns and promotional calendars.
• Help manage the marketing budget and track campaign‑related expenses.
• Coordinate day‑to‑day marketing activities to ensure timely implementation of projects.
• Support rollout of branding efforts, promotions, in‑store initiatives, events and product launches.
• Conduct store visits to maintain visual merchandising standards and brand consistency.
• Collaborate with internal teams such as category management, creatives, supply chain, logistics, sales and operations.
• Monitor media placements and assist in tracking campaign performance.
• Coordinate with press, influencers and external partners for product features, sponsorships and partnerships.
• Assist in planning and executing events, including logistics and on‑ground support.
• Prepare packaging briefs, source materials for merchandise and activations.
• Work with mall marketing teams for placements, event bookings and brand opportunities.
• Handle in‑store setup for events, brand campaigns and rollouts.
• Support social media posting and copywriting to boost brand visibility.
• Coordinate with external suppliers and agencies for purchasing, advertising and media services.
• Process payment requests, compile budget reports and maintain financial trackers.
• Prepare reports, press releases, presentations and other company documents.
• Conduct market research, competitor benchmarking and other studies to inform strategy.

Required profile

• Bachelor’s degree from a reputable university.
• 2–4 years of experience in marketing, brand management or a related field.
• Proficiency with standard business software applications and marketing tools.

Required skills