Influencer Marketing Specialist (Growth Path to UGC Lead)

About the role

Ancient Remedies is scaling its influencer marketing across UGC, paid creator partnerships, affiliate/ambassador relationships and PR seeding. It is hiring a full-time Influencer Marketing Specialist to own the day-to-day of creator sourcing, briefing, partnership management and content pipeline, with a defined path to owning the full influencer/UGC strategy. The role is remote, with PH-based candidates preferred and APAC time zones accepted.

Key responsibilities

• Influencer and partnership management: identify and vet micro/mid-tier influencers, run gifting/PR seeding campaigns, manage affiliate and ambassador relationships, track attribution (promo codes, UTM links, ROAS by partner) and ensure FTC disclosures and brand claims compliance.
• UGC pipeline: source and onboard creators on TikTok, Instagram and creator marketplaces, manage briefs, revisions and contracts, negotiate rates and manage the UGC budget.
• Maintain the UGC content library, set up whitelisting/paid partnership ads (TikTok Spark Ads, Meta Partnership Ads) with the paid social team, and flag creative gaps to Creative Strategy.
• Phase 2 growth: own the full influencer and UGC strategy, build a scaled creator/ambassador roster, plan budgets and potentially manage a coordinator as volume grows.

Required profile

• 1.5-3+ years in influencer marketing, UGC/creator management or a related performance creative role; DTC/e-commerce background strongly preferred.
• Proven track record sourcing and managing creators at volume, and hands-on experience running influencer whitelisting/paid partnership ads.
• Comfortable reading ad performance data and communicating clearly with creators.
• Nice to have: creator network in health and wellness or DTC, video editing background, and experience with influencer platforms/CRMs or affiliate programs.

Required skills

• Familiarity with affiliate/ambassador structures and attribution tracking (promo codes, UTMs, ROAS by partner)
• Working knowledge of UGC platforms/marketplaces, usage rights and FTC disclosure basics
• Experience with influencer marketing platforms/CRMs (e.g. Grin, Aspire, Upfluence) and affiliate programs (e.g. Refersion, ShareASale, Impact) is a plus