Head of Area Operations (Beauty/FMCG)

About the role

We are looking for a dynamic Head of Area Operations to lead our nationwide field activities in the beauty or FMCG sector. You will shape execution strategy, drive retail excellence, and support the brand’s rapid growth across the Philippines.

Key responsibilities

• Lead and coordinate field operations, overseeing area managers, supervisors, promoters and other field staff.
• Ensure high standards of retail execution, merchandising, and in‑store visibility.
• Monitor operational KPIs, productivity, attendance and sales performance.
• Develop, refine and enforce SOPs and field execution processes.
• Collaborate closely with sales, retail, HR and training teams.
• Conduct regular field visits and operational reviews across regions.
• Promote discipline, consistency and operational excellence throughout the organization.
• Support expansion planning and scalability of operations in the Philippines market.

Required profile

• Bachelor’s degree in Business, Operations or a related field.
• Minimum 8 years of experience in retail, field or sales operations.
• Proven track record managing large ground teams, including promoters and area managers.
• Background in multinational FMCG, beauty, retail or consumer brands is preferred.
• Strong leadership, execution and people‑management capabilities.
• Hands‑on operational mindset with excellent problem‑solving skills.

Required skills

What we offer

• Comprehensive leave benefits, including paid vacation, sick and government‑mandated leaves.
• Premium health‑care coverage through a top‑tier HMO plan.
• Monthly product perks, competitive compensation and 13th‑month pay.