Ecommerce Marketing Manager

About the role

A data‑driven, strategic, and growth‑oriented Ecommerce Marketing Manager will lead and optimise the end‑to‑end digital customer journey across e‑commerce channels. The role bridges digital acquisition, lifetime‑value retention and seamless omnichannel retail experiences while working closely with external agency partners.

Key responsibilities

• Oversee paid media performance across Meta, Google, TikTok and Retail Media Networks, providing strategic recommendations to maximise blended ROAS and optimise CAC.
• Define and execute an SEO strategy to increase high‑intent organic traffic and reduce reliance on paid media.
• Develop and scale affiliate, partnership and referral programmes to boost customer acquisition.
• Manage external digital agencies, freelancers and e‑commerce enablers, ensuring KPIs and deliverables are met.
• Support CRM, email and SMS marketing, creating behavioural‑triggered flows and broadcast campaigns.
• Segment the customer database to design targeted communications that increase repeat purchases and LTV.
• Collaborate with retail operations to integrate loyalty programmes across offline and online channels.
• Build and run a continuous A/B testing roadmap for landing pages, product detail pages and checkout flows.
• Analyse heatmaps, session recordings and drop‑off data to remove friction in desktop and mobile shopping experiences.
• Analyse channel performance, attribution and customer trends to provide actionable recommendations.
• Support first‑party data growth through acquisition programmes, account creation strategies and loyalty initiatives.

Required profile

• 4+ years of experience in e‑commerce, digital marketing, CRM, growth marketing or customer lifecycle management, preferably in retail or omnichannel environments.
• Proven track record of managing and scaling external agency partnerships.
• Strong analytical mindset with ability to translate data into actionable insights.

Required skills

• Hands‑on experience with e‑commerce platforms such as Shopify Plus, Salesforce Commerce Cloud or Magento.
• Experience with CRM/marketing automation tools like Klaviyo, Attentive or Salesforce Marketing Cloud.
• Advanced proficiency in Google Analytics 4, modern attribution tools and data‑visualisation platforms (Looker Studio, Tableau).