Customer Engagement Manager (PLUK)
prudential · Metro Manila
Job description
About the role
Prudential is hiring a Customer Engagement Manager (PLUK) in Metro Manila. The role develops and executes strategic engagement programs that nurture existing customers and acquired leads through online and offline efforts, focusing on journey design, behavioral tracking and multi-channel engagement to drive lead qualification readiness and customer conversion.
Key responsibilities
- Lead the nurturing strategy for existing customers and new leads
- Own engagement journey design and execution, partnering with the CEP team for platform delivery
- Ensure lead qualification readiness through targeted engagement flows and scoring models
- Analyze customer data and interactions to gain insights and identify opportunities
- Create and launch nurture journeys for existing customers and new leads
- Develop programmatic initiatives to sustain lead engagement over time
- Track and score behavior based on clicks, opens and responses
- Drive engagement through multi-channel touchpoints such as email, SMS and Viber, using content
- Monitor, report and analyze campaign performance and engagement metrics
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Published 7 hours ago
Expires 1 month from now
6 views · 0 interested
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prudential
Metro Manila