Recruitment Campaigns and Talent Attraction Lead
BDO Unibank · Mandaluyong
Job description
About the role
We are looking for a dynamic leader to drive our recruitment campaigns and talent attraction strategy. The role will shape employer branding, optimise sourcing channels and enhance the candidate experience across all touch‑points.
Key responsibilities
- Partner with recruitment, marketing and communications teams to ensure consistent employer branding across career sites, social media and campaign materials.
- Develop and promote branding strategies that showcase company culture, values and employee experience to diverse talent pools.
- Optimise recruitment marketing channels such as LinkedIn, job boards, social platforms and talent communities, and manage relationships with external partners.
- Design targeted campaigns for critical and hard‑to‑fill roles, supporting diversity and inclusion initiatives through tailored outreach.
- Lead candidate communication strategies, ensuring clear, inclusive and brand‑aligned messaging throughout the recruitment journey.
- Use data and analytics to measure campaign effectiveness and continuously improve talent acquisition outcomes.
Required profile
- Bachelor’s degree in Marketing, Communications, Human Resources or a related field.
- 5+ years of experience leading recruitment marketing, employer branding or talent acquisition initiatives.
- Strong knowledge of digital marketing, social media and recruitment platforms.
- Excellent storytelling, communication and project‑management abilities.
- Data‑driven mindset with experience in campaign analytics and reporting.
Required skills
- LinkedIn Recruiter
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Published 2 days ago
Expires 1 month from now
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BDO Unibank
Mandaluyong
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