Off-Page SEO Specialist

About the role

We are looking for an experienced Off-Page SEO Specialist to boost our website authority, brand visibility, and organic performance. You will lead outreach, link‑building, and digital PR initiatives that enhance our presence on AI‑powered search platforms.

Key responsibilities

• Develop and execute off‑page SEO and authority‑building strategies.
• Secure high‑quality backlinks through outreach, partnerships, guest posting, and digital PR.
• Increase brand mentions, citations, and media coverage on authoritative sites.
• Strengthen brand entity signals and online profiles for AI‑search visibility.
• Monitor and manage online reputation, reviews, and trust signals.
• Conduct competitor, backlink, and brand‑mention analysis to uncover growth opportunities.
• Promote content via industry publications, online communities, and relevant digital channels.
• Manage local citations and business listings where applicable.
• Track, analyse, and report on off‑page SEO performance, brand authority, and AI visibility.

Required profile

• Proven experience in off‑page SEO, link building, and digital PR.
• Strong understanding of E‑E‑A‑T, entity SEO, and current search trends.
• Excellent outreach, communication, and relationship‑building abilities.
• Strong analytical and reporting capabilities.

Required skills

• Ahrefs
• SEMrush
• Google Search Console