Digital Marketing Specialist – Remote

About the role

We are looking for a results‑driven Digital Marketing Specialist to generate high‑quality inbound leads for our service‑based business. Working remotely, you will design and execute paid‑media, SEO, and social campaigns that boost job volume across water‑damage restoration, pressure‑washing, window cleaning, and specialized cleanup services.

Key responsibilities

• Build and manage lead‑generation campaigns on Google Ads, Meta, and SEO platforms.
• Develop, test, and optimise landing pages and conversion funnels.
• Create ad copy, website content, and social media posts, maintaining consistent brand messaging.
• Launch, monitor, and optimise paid campaigns, allocating budgets for maximum ROI.
• Track performance with GA4, Google Tag Manager, and other analytics tools; provide actionable insights.
• Manage CRM, set up email/SMS follow‑up sequences, and ensure timely lead nurturing.
• Maintain website content, improve local SEO rankings, and support after‑hours emergency call handling when needed.

Required profile

• Proven experience in digital marketing with measurable results.
• Strong execution focus, proactive attitude, and ability to work independently.
• Excellent written communication and brand‑consistent messaging skills.

Required skills

• Google Ads
• Meta Ads
• SEO
• Google Analytics 4 (GA4)
• Google Tag Manager
• CRM platforms
• AI content tools (e.g., ChatGPT)