Social Key Account Manager

About the role

Intrepid Asia is seeking a Social Key Account Manager to lead livestreaming operations and drive commercial results for leading brands across Southeast Asia. The role focuses on strategic planning, data‑driven decision making, and cross‑functional execution of live commerce campaigns on platforms such as TikTok, Shopee Live and Lazada Live.

Key responsibilities

• Develop GMV growth roadmaps and long‑term strategic plans for client brands.
• Analyze sales data, traffic sources and conversion rates to identify performance bottlenecks.
• Negotiate commercial terms, exclusive product bundles and campaign participation with brand owners.
• Collaborate with Operations and Livestream teams to ensure flawless execution of live sessions.
• Monitor key metrics (ROAS, CTR, AOV) in real time and adjust strategies to optimise performance.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 2–4 years of experience in live commerce, eCommerce or digital marketing.

Required skills

• Strategic planning and roadmap development.
• Data analysis of sales, traffic and conversion metrics.
• Commercial negotiation with brand owners.
• Cross‑functional collaboration with operations and livestream teams.
• Performance monitoring and real‑time optimisation (ROAS, CTR, AOV).