SEO Content Specialist

About the role

Heidi is looking for an SEO Content Specialist to drive organic growth for its AI health‑tech platform. You will work closely with the go‑to‑market team to create and optimise content that improves search visibility, engages users, and supports rapid global expansion.

Key responsibilities

• Write high‑quality, search‑optimised content such as blog posts, landing pages, and guides.
• Conduct keyword, competitor, AI‑generated content, and SERP analyses to uncover high‑value opportunities.
• Test new content formats and topics, evaluate performance, and iterate for continuous growth.
• Optimise on‑page elements including meta titles, descriptions, headings, and body copy.
• Leverage AI tools to automate asset generation, translation coordination, publishing workflows, and content master‑list updates.

Required profile

• Minimum 3 years of SEO copywriting experience with a strong grasp of user intent.
• Proficient in CMS platforms, especially Sanity.
• Data‑driven mindset with experience using SEO analytics tools.
• Self‑starter who consistently ships content that drives growth.
• Effective communicator who can collaborate with designers, developers, and other stakeholders.
• Up‑to‑date with AI and SEO trends and best practices.

Required skills

• SEO copywriting
• Keyword research
• Sanity (CMS)
• SEO tools and analytics
• AI automation for content workflows