Senior Marketing Manager (AU/NZ Medical & Sustainability)

About the role

A healthcare sustainability company that helps hospitals safely reuse selected single-use medical devices through accredited remanufacturing is hiring a Senior Marketing Manager. The client operates across New Zealand and Australia and works with clinicians, procurement teams and sustainability leads to move toward a circular healthcare system. This is a hands-on delivery role converting strategy into finished campaigns, engaging hospital decision-makers and driving acquisition through automated workflows and targeted content. The position is full-time and remote, aligned with New Zealand business hours.

Key responsibilities

• B2B digital acquisition campaigns targeting clinicians, nurses, procurement leads and hospital decision-makers, turning engagement into enquiries, consultations and conversions
• Manage social media content on LinkedIn, Facebook, Instagram and TikTok (e.g. with Planable) and optimise paid direct-response campaigns to maximise ROI from a modest ad budget
• Turn clinical and sustainability concepts into social posts, newsletters, landing page copy and creative briefs, tailored to healthcare buyer personas
• Maintain brand integrity while updating Webflow sites (copy, images, forms, landing pages) and managing external web contractors when needed
• Design newsletters, onboarding journeys and nurture flows in HubSpot, build segmented lists and run CRM maintenance
• Track cross-channel performance, prepare weekly delivery updates and monthly reviews, and keep an organised marketing calendar

Required profile

• Minimum 5 years of hands-on digital marketing experience owning multi-channel campaigns
• Strong track record managing organic and paid social, especially LinkedIn for B2B acquisition
• Advanced practical experience with HubSpot or a comparable enterprise automation tool
• Superior copywriting and basic Webflow content management (or experience managing web developers)
• Ability to optimise modest budgets, manage attribution and evaluate direct-response metrics
• Full-time availability aligned with New Zealand business hours in a dedicated remote setup
• Exceptional written and spoken English with meticulous attention to detail

Required skills

• HubSpot (or similar) marketing automation
• Webflow
• LinkedIn, Meta and TikTok social media management
• Paid social advertising and campaign tracking

Desired but not required: healthcare or sustainability marketing experience, knowledge of Australian and New Zealand healthcare buyers, experience with Apollo or Clay, and a record of supporting behaviour change in large enterprises.