Public Relations Officer

About the role

The Public Relations Officer will support the planning, creation and delivery of the brand’s PR initiatives across owned and earned media. Working closely with a PR agency and internal teams, the role ensures that all communications align with brand direction, business priorities and messaging standards, helping to build visibility, credibility and trust.

Key responsibilities

• Develop and finalise PR materials such as press releases, key messages, FAQs and executive talking points, ensuring consistency of tone and brand voice.
• Act as the primary liaison with the external PR agency, providing briefs, reviewing deliverables and tracking timelines.
• Coordinate PR programmes with Digital Content, Brand Marketing, Operations and other internal stakeholders to secure approvals, spokesperson readiness and timely launches.
• Support the planning and execution of media events and PR activations, handling logistics, invitations and post‑event reporting.
• Monitor media coverage, social conversations and public sentiment to identify emerging issues, and assist in preparing crisis communication materials.

Required profile

• Proven experience in public relations or corporate communications.
• Strong coordination and project‑management abilities, with attention to detail.
• Excellent written communication skills and ability to maintain consistent brand messaging.
• Comfort working with external agencies and cross‑functional internal teams.
• Ability to monitor media sentiment and support crisis communication efforts.

Required skills