Paid Search Manager

About the role

We are seeking an experienced, analytical, and data‑driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts.

Key responsibilities

• End‑to‑End Account Ownership: strategy, build‑out, optimization, and daily management of Google Ads and Microsoft Ads accounts.
• Bidding Strategy & Budget Allocation: manage and fine‑tune automated bidding (tROAS, Maximize Conversion Value) while balancing spend across search, Performance Max, and Demand Gen channels.
• Campaign Execution & Optimization: structure and refine branded and non‑branded search campaigns for relevance, quality scores, and efficiency.
• Scale Demand Generation campaigns using visual and video assets across YouTube, Discover, and Gmail.
• Testing & Experimentation: design and run structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
• Data & Attribution Integrity: collaborate with analytics teams to ensure accurate conversion value modeling, offline conversion tracking, and first‑party data integration.
• Cross‑Functional Alignment: work closely with creative, copywriting, and landing‑page teams to supply high‑performing assets.
• Reporting & Insights: deliver weekly and monthly performance reports with actionable insights for senior leadership.

Required profile

• Exceptional analytical and problem‑solving skills.
• Strong data interpretation abilities with a passion for turning insights into action.
• Outstanding attention to detail and campaign accuracy.
• Strategic thinking balanced with short‑term performance focus.
• Expertise in performance marketing optimization and experimentation.
• Strong forecasting, budget management, and resource allocation skills.
• Ability to identify opportunities and risks before they impact performance.
• Excellent communication and stakeholder management.
• Highly organized with strong project and priority management capabilities.
• Demonstrates ownership, accountability, and a results‑driven mindset.

Required skills

• Google Ads
• Microsoft Ads
• Google Analytics 4
• Excel
• Google Sheets
• Google Tag Manager
• Server‑side tracking
• Enhanced conversions
• Target ROAS bidding
• Portfolio bid strategies
• Dynamic value‑based bidding
• Smart Bidding
• SA360
• Marin
• Kenshoo/Skai
• Google Ads certification
• Microsoft Advertising certification

What we offer

• Permanent work‑from‑home forever.
• Mental‑health focus with flexible breaks and support.
• Monthly Town Hall for transparent communication across the company.