B2B Content Marketing Specialist

About the role

Keystone Education Group is seeking a B2B Content Marketing Specialist to transform complex industry data, research, and product stories into compelling content for the higher‑education market. You will own the end‑to‑end creation of articles, reports, webinars, and speaking proposals that drive qualified leads and elevate the brand’s thought‑leadership.

Key responsibilities

• Develop and execute content strategy aligned with business objectives across multiple formats (long‑form articles, case studies, press releases, email campaigns, web copy, social posts).
• Translate technical data, market research, and student insights into clear, engaging narratives for a professional B2B audience.
• Plan, produce, and host monthly webinars, including topic selection, script writing, panel coordination, and post‑event follow‑up.
• Research and secure speaking opportunities at global education conferences; write winning session proposals.
• Collaborate with PR, research, product, sales, design, and customer success teams to ensure consistent messaging.
• Monitor competitor activity, market trends, and content performance metrics to continuously improve ROI.
• Manage budgets for content creation and event activities, and oversee relationships with third‑party vendors.

Required profile

• Exceptional written English with a proven portfolio of B2B content across multiple formats.
• Demonstrated ability to craft narratives that generate qualified leads (MQLs, SQLs) and support sales pipelines.
• Experience in webinar production, conference speaking proposals, and public‑relations activities.
• Strong analytical mindset to track content performance and adjust strategy accordingly.

Required skills

• Advanced writing and editing for professional audiences.
• Content strategy development.
• Webinar planning and execution.
• Research and data synthesis.
• Collaboration across cross‑functional teams.