Area Manager – Philippines & Myanmar

About the role

The Area Manager for the Philippines and Myanmar will lead market strategy and distribution partnerships, working closely with internal cross‑functional teams and external distributors. You will be responsible for expanding the brand portfolio, ensuring compliance with global brand standards, and driving sustainable sales growth across both markets.

Key responsibilities

• Ensure distributor compliance with legal mandates, volume targets, pricing frameworks and marketing spend.
• Partner with distributor leadership to conduct monthly and quarterly performance reviews (MBR & QBR) and maintain strategic alignment.
• Negotiate, finalize and extend distributor and Service Level Agreements in line with internal guidelines.
• Develop remediation strategies or manage the transition of under‑performing partnerships.
• Align yearly marketing plans and spend with distribution agreements and company brand standards.
• Collaborate with internal stakeholders and distributors to create and execute Annual Brand Plans that improve brand health and drive sales.

Required profile

• Proven ability to optimise portfolio performance and align distributor focus with high‑margin brand priorities.
• Experience directing new product launches and providing brand toolkits for consistent market positioning.
• Strong track record of safeguarding brand equity through regular audits of local marketing assets and digital presence.
• Ability to monitor competitive landscapes and adjust portfolio strategy to maintain market leadership.

Required skills