Social Media Manager – Remote (Home‑Based)

About the role

We are looking for a proactive Social Media Manager to lead our online presence from a home‑based setting. You will develop and execute strategies that boost brand awareness, engage audiences, and support our broader marketing goals.

Key responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand and business objectives.
• Manage and maintain company accounts on Facebook, Instagram, LinkedIn, TikTok, X (Twitter) and other relevant platforms.
• Create, curate and publish high‑quality graphics, videos, reels, stories and written posts.
• Plan and maintain a content calendar to ensure consistent, timely publishing.
• Monitor channels daily, respond to comments, messages and inquiries, and foster positive community engagement.
• Design and run organic and paid campaigns to increase awareness, audience growth, website traffic and lead generation.
• Collaborate with internal teams, designers and content creators to produce compelling marketing materials.
• Stay up‑to‑date with industry trends, platform updates, competitor activity and emerging best practices.
• Track key performance metrics using analytics tools, prepare regular reports and provide actionable insights.
• Analyze campaign results and continuously optimise content and strategy based on data.
• Ensure all social media output aligns with the company’s brand voice, messaging and visual identity.
• Support broader digital initiatives, product launches, promotional campaigns and company events.

Required profile

• Bachelor’s degree in Marketing, Communications, Advertising, Business or a related field.
• Proven experience managing social media accounts for a business or brand.
• Strong copywriting, storytelling and content‑creation abilities.
• Basic knowledge of graphic design and video editing tools (Canva, Adobe Creative Suite, CapCut).
• Familiarity with paid social media advertising and campaign management.
• Excellent communication, creativity, organisational and project‑management skills.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• Willingness to work Monday‑Friday, 6 am – 3 pm.

Required skills

• Meta Business Suite
• Hootsuite
• Buffer
• Sprout Social
• Later
• Canva
• Adobe Creative Suite
• CapCut