Social Media Manager

About the role

The Social Media Manager will lead content strategy and execution for both the AI brand fig1.ai and a portfolio of client accounts. This hybrid strategist‑doer role involves creating platform‑specific plans, writing compelling copy, and handling day‑to‑day publishing, engagement, and reporting.

Key responsibilities

• Develop and maintain fig1.ai’s presence on LinkedIn, Instagram, and other platforms, including a content calendar aligned with milestones and thought leadership.
• Create and brief designers for posts, stories, carousels, and short‑form video concepts; monitor community engagement and respond in the brand’s voice.
• Manage multiple client social accounts, building monthly calendars, writing copy, coordinating with designers, and publishing across Instagram, TikTok, LinkedIn, Facebook, and X.
• Track performance metrics, produce regular reports with actionable insights, and present recommendations to clients.
• Stay up‑to‑date on algorithm changes, trends, and best practices to continuously refine strategy.

Required profile

• 3–5 years of social media management experience, preferably in an agency or client‑facing environment.
• Strong copywriting ability with adaptable tone across brands.
• Proven track record of handling multiple accounts and deadlines simultaneously.

Required skills

• Scheduling tools such as Later, Hootsuite, or Buffer.
• Native analytics platforms: Instagram Insights, LinkedIn Analytics, TikTok Analytics.
• Basic design tools like Canva or Adobe Express.
• Familiarity with AI tools for content ideation, drafting, and performance analysis.