SEO and SEM Specialist

About the role

We are seeking a data‑driven and results‑oriented SEO and SEM Specialist to develop, execute, and optimise search engine optimisation and search engine marketing strategies for Asiacruit and its clients. The role will improve organic visibility, manage paid search campaigns, increase qualified website traffic and support lead generation and business growth.

Key responsibilities

• Develop and implement SEO and SEM strategies aligned with business objectives and lead‑generation goals.
• Conduct keyword research, search‑intent analysis, competitor and market research to identify growth opportunities.
• Manage on‑page SEO activities including title tags, meta descriptions, headings, internal linking, URL structures and image optimisation.
• Perform technical SEO audits and work with developers to resolve crawlability, indexation, site‑speed, mobile usability and structured‑data issues.
• Plan, launch, optimise and monitor paid search campaigns on platforms such as Google Ads and Microsoft Advertising.
• Set up and maintain conversion tracking, event tracking, attribution models and performance reporting.
• Analyse traffic, rankings, clicks, conversions and revenue data to identify trends and optimisation opportunities.
• Prepare regular SEO and SEM performance reports with clear findings and recommendations.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, IT or related field (preferred).
• Hands‑on experience managing organic and paid search campaigns for websites, products or lead‑generation programmes.
• Strong analytical, research and problem‑solving skills with ability to translate data into actionable insights.
• Excellent written and spoken English for creating ad copy, reports and recommendations.

Required skills

• Google Ads, Google Analytics, Google Search Console, Google Tag Manager.
• SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, Similarweb.
• On‑page, technical SEO and link‑building techniques.
• PPC campaign structure, keyword targeting, bid management and conversion tracking.
• HTML, CSS and basic CMS platforms (WordPress, Webflow, Shopify, HubSpot).
• Data‑visualisation tools like Looker Studio, Power BI or Tableau.