On‑Trade Promoter – Zaragoza

About the role

As an On‑Trade Promoter for Bacardi in Zaragoza, you will be the front‑line ambassador for our brands, working directly with bars, restaurants and other on‑trade venues to drive sales, visibility and consumer engagement.

Key responsibilities

• Implement the commercial plan and deliver customer programs outlined in the Country Integrated Activity Plan (IAP) for on‑trade accounts.
• Negotiate point‑of‑sale arrangements to achieve distribution and visibility targets.
• Utilise the “Picture of Success” methodology to activate brands and influence consumer purchase decisions.
• Identify growth opportunities and help shape strategies that maximise Bacardi’s performance at on‑trade locations.
• Collaborate with the On‑Trade team to meet EFO and new model objectives.

Required profile

• Proven track record in commercial or field sales, preferably within the beverage or on‑trade sector.
• Strong affinity for on‑trade environments, events and promotions.
• Ability to organise work independently and deliver results.
• Excellent negotiation, communication and listening skills.
• Team‑player mindset with a proactive, entrepreneurial attitude.

Required skills