Motorcycle Sales Manager

About the role

The Motorcycle Sales Manager leads the dealership’s sales operations, driving revenue, profitability and customer satisfaction. This position oversees a team of sales consultants, creates and executes sales strategies, and ensures an exceptional buying experience from inquiry through delivery and after‑sales support.

Key responsibilities

• Lead, coach and motivate the sales team to meet monthly, quarterly and annual targets.
• Develop and implement strategies to grow market share, revenue and profitability.
• Monitor performance metrics, analyse data and take corrective actions.
• Recruit, train and mentor sales consultants on product knowledge and selling techniques.
• Maintain high‑quality customer experience throughout the sales process.
• Build relationships with individual buyers, corporate accounts, fleet customers and financing partners.
• Manage showroom operations, including product presentation and inventory coordination.
• Collaborate with Marketing on campaigns, events and promotions.
• Stay updated on industry trends, new models and emerging technologies such as electric motorcycles and e‑bikes.
• Work with Service and Parts departments to support customer retention.
• Prepare forecasts, reports and performance analyses for senior management.
• Ensure compliance with company policies, manufacturer standards and regulations.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Management or a related field.
• Minimum 5 years of experience in motorcycle sales, including at least 2 years in a supervisory or managerial role.
• Proven track record of achieving sales targets and leading high‑performing teams.
• Strong understanding of dealership operations, financing, CRM and sales processes.
• Excellent leadership, communication, negotiation and customer relationship skills.
• Analytical mindset with solid decision‑making abilities.

Required skills

• Proficiency in Microsoft Office applications
• Experience with CRM systems