Marketing Officer – Revenue Growth & Customer Retention

About the role

The Marketing Officer will lead initiatives that drive revenue growth, improve customer retention, and increase lifetime value across delivery platforms, mobile apps, CRM programs, and loyalty schemes. You will design and execute data‑driven campaigns that boost repeat purchases and deepen customer relationships.

Key responsibilities

• Plan and run sales‑driving promotions, bundles, limited‑time offers and seasonal campaigns on delivery platforms and mobile applications.
• Develop, launch and optimise CRM campaigns via email, SMS and push notifications, applying segmentation and lifecycle marketing tactics.
• Manage loyalty programme operations, creating member‑exclusive promotions and monitoring participation metrics.
• Track performance of all channels, analyse results and recommend actions to improve conversion, order frequency and overall customer value.
• Collaborate with Marketing, Operations and Digital teams to align commercial initiatives and ensure seamless execution.

Required profile

• Bachelor’s degree in Marketing, Business Management, E‑Commerce, Communications or a related field.
• 2‑4 years of experience in CRM, e‑commerce, digital marketing, loyalty programmes or commercial operations.
• Strong understanding of delivery platforms, mobile‑app marketing and customer‑lifecycle management.

Required skills