Director of Sales & Business Development – Asia Pacific (Thermal Power)

About the role

We are seeking an experienced Sales & Business Development Director to lead growth across the Asia Pacific thermal power market. This senior commercial leadership role is responsible for shaping the regional sales strategy, expanding key customer relationships, building a robust project pipeline, and delivering sustainable revenue growth.

Key responsibilities

• Develop and execute the Asia Pacific sales and business development strategy for thermal power, focusing on revenue, profitability and market share.
• Lead regional sales activities across multiple markets, setting targets, sales plans and performance expectations.
• Build and maintain senior‑level relationships with utilities, independent power producers, EPC contractors, plant owners and industrial customers.
• Identify and develop new opportunities in boiler systems, plant upgrades, refurbishment, outage services, maintenance and environmental solutions.
• Manage a strong opportunity pipeline, ensuring qualification, account planning, forecasting and conversion into profitable orders.
• Design commercial strategies for major tenders, including value propositions, pricing, bid positioning and contract negotiations.
• Monitor market developments, investment trends, competitor activity and regulatory changes to uncover new business prospects.
• Collaborate with engineering, operations, project management, procurement, finance and legal teams to ensure commercially viable and deliverable solutions.
• Provide regular sales forecasts, pipeline updates and competitive intelligence to senior management.
• Mentor and develop regional sales and business development professionals, fostering a consultative, value‑based selling approach.

Required profile

• Bachelor's degree in Engineering, Business, Energy or a related discipline.
• 10+ years of progressive sales and business development experience in thermal power generation, energy or industrial equipment.
• 5+ years in a senior commercial or sales leadership role with regional or multi‑country responsibility.
• Deep understanding of thermal power plants, boilers, steam generation, plant equipment, maintenance, upgrades and aftermarket services.
• Established network across utilities, IPPs, EPC contractors and industrial customers in the Asia Pacific region.
• Proven experience managing direct sales teams, distributors, agents or third‑party representatives.
• Track record of building large project pipelines and converting complex opportunities into profitable orders.
• Strong commercial expertise in tendering, pricing, contract negotiation and margin management.
• Willingness to travel extensively across Asia Pacific (up to 50% international travel).