Director, Consumer Experience Lead (SEA)

About the role

This senior position leads a cross‑functional team to design intelligent brand experiences that move people and drive digital transformation for Mondelēz International’s Southeast Asia business units. As a member of the BU Marketing Leadership Team, you will shape the consumer experience (CX) vision and embed it across all brand touchpoints.

Key responsibilities

• Set and drive the CX vision, purpose and annual roadmap in line with global and BU priorities.
• Ensure holistic brand experiences across the full Paid, Owned, Earned (POE) ecosystem, including d‑Commerce.
• Translate consumer data into actionable experience strategies that deliver measurable brand and business results.
• Champion empathy‑based, data‑powered creative ideas and lead the adoption of Gen AI and next‑generation storytelling tools.
• Optimize media investment efficiency, evolve media mix, and lead data‑led media planning and measurement.
• Define partnership governance, annual targets and success metrics with creative, media and technology partners.
• Drive digital marketing transformation, develop the digital strategy and roadmap, and support critical BU pilots.
• Oversee owned/earned ecosystems such as digital content, social media, influencer marketing and Martech integration.

Required profile

• Proven leadership of cross‑functional and market specialist teams.
• Deep understanding of consumer experience, brand building and digital transformation.
• Experience working within a BU Marketing Leadership Team or similar senior marketing function.
• Strong ability to translate consumer insights into strategic CX initiatives.
• Track record of driving media investment efficiency and data‑led planning.

Required skills

• Experience with Gen AI and next‑generation storytelling tools.
• Proficiency in digital marketing and d‑Commerce strategy.
• Knowledge of Martech platforms and data‑driven media planning.