Digital Marketing Specialist

About the role

We are looking for a results‑driven Digital Marketing Specialist to join our growing agency. You will design, launch, and optimise multi‑channel campaigns that help our clients meet their business goals while maximising ROI.

Key responsibilities

• Plan, execute and optimise paid, owned and earned digital campaigns.
• Manage Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, TikTok Ads and other paid platforms.
• Develop and implement SEO strategies, including keyword research, on‑page and technical optimisation.
• Create and manage email marketing and automation workflows.
• Monitor website performance with Google Analytics, Google Tag Manager and related tools.
• Analyse campaign data, produce regular performance reports and provide actionable insights.
• Maintain social media content calendars and collaborate with designers and copywriters.
• Conduct competitor research, market analysis and audience segmentation.
• Optimise landing pages and conversion funnels to boost lead generation.
• Coordinate with clients and internal teams to ensure alignment with business objectives.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 2–5 years of digital marketing experience, preferably in an agency setting.
• Hands‑on experience managing paid campaigns across multiple platforms.
• Strong understanding of SEO, SEM, content, email and social media marketing.
• Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console and CRM systems.
• Excellent analytical, problem‑solving and communication skills.
• Project‑management ability to handle multiple client accounts simultaneously.
• Capacity to work both independently and collaboratively in a fast‑paced environment.

Required skills

• Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads
• SEO/SEM (keyword research, on‑page, technical)
• Email marketing and automation platforms (HubSpot, Mailchimp, Klaviyo)
• Google Analytics 4, Google Tag Manager, Google Search Console
• CRM platforms
• HTML/CSS and WordPress
• SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog)
• Data analysis and conversion rate optimisation