Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to drive qualified patient inquiries and support business growth through strategic online initiatives. The role focuses on enhancing our online visibility, increasing organic traffic, and optimizing paid campaigns across multiple digital channels.

Key responsibilities

• Build and maintain WordPress sites, including pages, blogs, landing pages, plugins, and minor improvements.
• Create and optimize landing pages to convert visitors into qualified appointments.
• Publish SEO‑optimized content with proper formatting, schema markup, internal linking, and metadata.
• Execute on‑page, technical, and local SEO activities and manage Google Business Profiles for multiple locations.
• Conduct keyword research and competitor analysis targeting commercial‑intent terms.
• Support online reputation management, drafting review responses for approval.
• Set up, manage, and optimize Google Ads and Meta Ads campaigns, testing keywords, audiences, ad copy, and landing pages.
• Maintain conversion tracking using Google Tag Manager and Google Analytics 4.
• Utilize AI tools (ChatGPT, Claude, Gemini) for content drafting, research, and workflow automation.
• Coordinate clinical content review before publishing healthcare‑related materials.
• Monitor performance metrics and prepare monthly reports on traffic, leads, cost per lead, and conversions.
• Analyze data and recommend optimization strategies to improve campaign effectiveness.

Required profile

• Proven experience in digital marketing, SEO, and paid advertising.
• Familiarity with healthcare advertising compliance requirements.
• Strong analytical mindset with ability to interpret performance data.
• Excellent written communication for creating patient‑friendly content.

Required skills

• WordPress
• Google Ads
• Meta (Facebook) Ads
• Google Analytics 4
• Google Tag Manager
• On‑page, technical and local SEO
• Keyword research and competitor analysis
• Schema markup and metadata optimization
• AI content tools (ChatGPT, Claude, Gemini)
• Google Business Profile management