Digital Marketing Specialist

About the role

ASUS is looking for a dynamic Digital Marketing Specialist to plan, execute, and optimise cutting‑edge campaigns across multiple platforms. You will work in a fast‑paced environment, collaborating with social media, web, and media teams to drive measurable results.

Key responsibilities

• Plan, strategise and execute ASUS digital marketing campaigns and media buying on Meta, TikTok, X and Google.
• Identify, optimise and classify target audience groups; conduct A/B testing on creative, targeting and objectives.
• Monitor and optimise campaigns across all channels to achieve the best ROI.
• Assist the Social Media lead with content planning and development.
• Support the webmaster in planning and executing website content.
• Manage media‑buy budgets across business units, ensuring compliance with vendor guidelines.
• Create closing reports and analyse performance using Business Manager, Google Ads, GA4 and other analytics tools.

Required profile

• Bachelor’s or Master’s degree in Marketing, Mass Communication or a related field.
• Minimum 3 years of experience in digital marketing, agency work or paid media management.
• Proven track record of leading paid social and digital media buying projects.
• Passion for new technologies and gadgets.
• Willingness to work onsite in Ortigas, Pasig City.

Required skills

• Meta Ads Manager
• Google Ads Manager
• Google AdWords
• GA4 (Google Analytics 4)
• Business Manager
• TikTok Ads platform
• SEO fundamentals

What we offer

• Competitive salary and quarterly performance bonus.
• Weekends off and a two‑week holiday break in December.
• Monthly employee engagement activities.
• HMO and group life insurance upon regularisation.
• Medicine reimbursement, including optical, dental and gym membership.
• Full statutory benefits compliant with Philippine law.