Digital Marketing Specialist

About the role

The Digital Marketing Specialist will drive Versatech International’s online presence by generating leads, managing paid campaigns, and optimizing SEO performance. Working closely with the creative and communications teams, you will ensure that digital initiatives align with the company’s B2B growth objectives.

Key responsibilities

• Plan, launch, and optimize paid advertising campaigns across Google, Meta, and LinkedIn platforms.
• Implement and monitor SEO strategies to improve website rankings and organic traffic.
• Maintain and update website content using WordPress.
• Design and execute email marketing and lead‑nurturing workflows with HubSpot.
• Analyze campaign performance, produce actionable reports, and refine marketing funnels.
• Collaborate with graphic and multimedia designers to create campaign assets.
• Ensure CRM data quality and integrate marketing automation tools.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, IT or a related field.
• Proven experience in digital marketing, SEO, and paid advertising.
• Strong analytical mindset with the ability to translate data into insights.
• Familiarity with B2B digital marketing strategies.

Required skills

• Google Analytics
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• HubSpot marketing automation and CRM
• WordPress website management
• Canva and Adobe Photoshop