Digital Marketing Manager

About the role

The Digital Marketing Manager will lead all online advertising, social media, SEO, and content initiatives to drive occupancy, direct bookings, and revenue growth. Working closely with E‑Commerce, Revenue, Reservations, Sales, and Business Development teams, you will ensure that digital efforts align with overall business objectives.

Key responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Manage paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
• Optimize revenue and conversion funnels to increase direct bookings.
• Oversee social media channels and content creation.
• Maintain website performance, SEO, and overall digital presence.
• Monitor performance using analytics tools and produce weekly/monthly reports on spend, ROAS, CPC, CPA, CTR, conversion rates, traffic, leads, and revenue.
• Translate data insights into actionable recommendations for senior management.
• Identify under‑performing campaigns and implement corrective actions.
• Lead and coordinate cross‑functional stakeholders and the marketing team.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 3–5 years of digital marketing experience, preferably with supervisory responsibilities.
• Experience in hospitality, hotels, travel, OTA or e‑commerce is a plus.
• Strong analytical mindset with the ability to turn data into business recommendations.
• Excellent communication, leadership, and project‑management skills.
• Commercially minded with a clear understanding of how digital activities drive bookings and profitability.

Required skills

• Google Ads
• Meta Ads
• Google Analytics
• Meta Business Suite / Ads Manager
• SEO tools
• Performance marketing
• Digital marketing analytics

What we offer

• Additional leave
• Company Christmas gift
• Company events
• Employee discount
• Flexible schedule
• Health insurance