Digital Marketing Executive – Remote

About the role

We are seeking a highly driven Digital Marketing Executive to lead our online presence, boost direct bookings and deepen guest engagement. Working remotely, you will ensure every digital touchpoint reflects our premium brand.

Key responsibilities

• Develop and execute integrated digital marketing strategies to increase brand awareness, website traffic and direct bookings.
• Plan and launch seasonal campaigns aligned with occupancy goals and business priorities.
• Manage and grow social media channels (Instagram, Facebook, LinkedIn and emerging platforms), creating and publishing engaging content.
• Produce digital content such as newsletters, blogs, landing pages and guest stories while maintaining brand consistency.
• Own email marketing and CRM programmes, building segmented and automated campaigns.
• Optimize website performance, conversion funnels and landing pages to maximise direct bookings.
• Lead SEO initiatives and coordinate paid search/social advertising, monitoring ROI.
• Measure and report performance across all channels, providing actionable insights.
• Coordinate with agencies, freelancers and creative vendors, managing budgets and timelines.

Required profile

• Highly motivated with a blend of creativity and commercial thinking.
• Proven experience in digital marketing, preferably within hospitality or a similar consumer‑focused sector.
• Data‑driven mindset with the ability to analyse performance and optimise campaigns.
• Strong communication skills and ability to work independently in a remote environment.

Required skills

• SEO
• SEM / paid search
• Social media management
• Email marketing
• CRM platforms
• Google Analytics
• Google Ads
• Content creation
• Website optimization
• Data analysis