Digital Content & Monetization Specialist

About the role

The Digital Content & Monetization Specialist will turn digital content into revenue by creating, distributing and optimizing content across TikTok, Instagram, Facebook and other platforms. The role focuses on integrating sales mechanisms, repurposing content, and continuously analysing performance to maximise ROI.

Key responsibilities

• Implement monetisation strategies for TikTok and other platforms, integrating purchase links via ManyChat, Linktree, LTK, Shopify and similar tools.
• Repurpose TikTok videos for Meta (Facebook/Instagram) and other social channels using tools such as Repurpose.io while maintaining brand consistency.
• Grow brand presence and engagement on Meta platforms, analysing metrics to identify audience‑expansion opportunities.
• Monitor KPIs, track conversions and report on ROI to continuously optimise campaigns.

Required profile

• Minimum 2 years of experience in e‑commerce or digital marketing with a strong focus on TikTok, Facebook and Instagram.
• Proven ability to repurpose content and optimise video performance using tools like Repurpose.io.

Required skills

• Google Workspace, Microsoft 365, Slack, Zoom, Monday, Trello
• Canva, Adobe Express, repurpose.io, GA4, Adobe Analytics
• CapCut, Adobe Premiere Rush, Shopify, TikTok Ads, Google Ads
• Google Tag Manager, Tableau, Hotjar, ChatGPT