Business Development Manager

About the role

The Business Development Manager (BDM) will lead the growth of assigned key accounts within the modern trade channel, including supermarkets, hypermarkets, drugstores and e‑commerce platforms. The role focuses on building strong customer relationships, creating joint business plans, and delivering volume and revenue targets.

Key responsibilities

• Manage daily operations and commercial performance of modern trade accounts.
• Develop and execute Joint Business Plans covering sales targets, listings, promotions and new product launches.
• Achieve volume, revenue and profitability goals while monitoring sales trends and promotional sell‑through.
• Build strategic relationships with buyers, negotiate terms, space and visibility.
• Ensure flawless execution of trade promotions, price compliance, planograms and POS materials.
• Provide forecasting inputs, analyse account performance and market trends.
• Collaborate with Marketing, Trade Marketing, Supply Chain and Finance on customer‑specific initiatives.

Required profile

• Bachelor’s degree in Marketing, Management, Business Administration or a related field.
• Minimum of 2 years of hands‑on sales experience handling key accounts.
• Strong interpersonal and negotiation abilities.

Required skills