Brand Marketing Specialist

About the role

We are looking for an evolved, agile, and savvy marketing professional to join our Brand Marketing and Communications team. In this role you will drive multi‑disciplinary full‑funnel Go‑To‑Market (GTM) strategies spanning creative, PR, media, content, martech and production across digital, legacy and emerging platforms.

Key responsibilities

• Business Growth & Product Marketing – craft creative, PR and production solutions for campaign briefs, achieve target KPIs and develop research‑backed marketing pivots and community engagement programs.
• Brand Equity Promotion & Management – maintain visual and messaging alignment with brand guidelines, ensure regulatory compliance and launch push‑and‑pull campaigns across social media, on‑ground activations and paid media.
• Brand Partnerships – propose, forge and evaluate sustainable cross‑brand collaborations with like‑minded partners that share common values.
• Collaboration & Team Culture – partner across BMC departments to build high‑performing workflows and support divisional growth initiatives.
• Budget & Cost Management – execute programs within budget and schedule, conduct trade checks, monitor cost drivers and evaluate program cost‑efficiencies.

Required profile

• 3–5 years of experience in marketing or advertising, with emphasis on PR/Comms management, project management or video/static production; agency background preferred.
• Prior exposure to luxury, service or lifestyle market segments.
• Demonstrated marketing effectiveness through a strong portfolio or award‑winning campaigns.
• Familiarity with modern AI tools such as ChatGPT, OpusClip, Veo, Runway and Nano Banana.
• Data‑driven decision‑maker with strong oral and written English communication skills.

Required skills

• ChatGPT
• OpusClip
• Veo
• Runway
• Nano Banana